michelle phan net worth

Analyzing Michelle Phan’s Net Worth in 2021: A Comprehensive Overview



Discover the financial success of Michelle Phan, a renowned American cosmetics artist, entrepreneur, and voice actress who gained fame as a Beauty YouTuber. In this article, we will delve into her net worth, career achievements, and notable contributions to the industry.

Michelle Phan’s Net Worth: Exploring the Figures

As of 2021, Michelle Phan’s estimated net worth stands at an impressive amount. Let’s take a closer look at her financial journey and the factors contributing to her wealth.

Early Life and Career Beginnings

Michelle Phan was born on April 11, 1987, in Boston, Massachusetts. Despite facing financial constraints, she pursued her passion for art and design. While studying at the Ringling College of Art and Design, Phan started uploading cosmetic tutorials on YouTube, which marked the beginning of her successful career.

The Rise to Success

Phan’s cosmetic lessons on YouTube quickly gained popularity, with videos such as “Romantic Valentine Look,” “Makeup for Glasses,” and the viral sensation “Lady Gaga ‘Poker Face’ Tutorial” resonating with audiences worldwide. These videos paved the way for her immense success as a Beauty YouTuber and cosmetics artist.

EM Cosmetics and Ipsy

In addition to her YouTube career, Michelle Phan ventured into entrepreneurship. She founded the cosmetics business EM Cosmetics, which became a significant milestone in her professional journey. However, the brand faced challenges due to pricing issues. Nevertheless, Phan’s entrepreneurial spirit remained strong as she acquired L’Oreal’s stake in EM Cosmetics and successfully revived the brand in 2017.

Furthermore, Phan co-founded MyGlam, a subscription-based cosmetic product service, which later evolved into Ipsy. In October 2015, Ipsy raised a substantial $100 million, valuing the company at $500 million.

Legal Challenges and Achievements

Michelle Phan faced legal issues when Ultra Records sued her in 2014 for unauthorized use of their songs in her YouTube videos. The lawsuit demanded $150,000 per song, totaling $7.5 million. However, both parties eventually reached an out-of-court settlement, and Phan subsequently launched a countersuit. Eventually, both claims were withdrawn in August 2015, marking a resolution to the legal dispute.

Career Expansion and Recognitions

Phan’s success extended beyond YouTube and cosmetics. She collaborated with Endemol Beyond USA to develop the ICON network, available on Roku and online platforms. Additionally, Phan co-founded Shift Music Group, a record label, in partnership with Cutting Edge Group.

Throughout her career, Michelle Phan received numerous accolades and recognitions. In 2014, she was honored with an Inspiration Icon Award at the Streamy Awards and also received a Shorty Award for Best YouTube Guru. Moreover, she earned five Teen Choice Award nominations between 2014 and 2016.


Michelle Phan’s journey as a Beauty YouTuber, cosmetics artist, and entrepreneur has led to her remarkable net worth. With her passion, creativity, and business acumen, she has achieved tremendous success in the cosmetics industry. Despite facing legal challenges along the way, Phan’s determination and resilience have propelled her to greater heights. As she continues to expand her career and make significant contributions to the beauty and entertainment realms, her financial achievements serve as a testament to her enduring impact.

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